Jeff Walker

 

Learn the principles of how to do an “Internet Product Launch” from the man behind some of the biggest, multi-million dollar product launches online. You’ll learn Jeff’s formula for engaging potential customers with the power of conversation and community, long before offering anything for sale. This means that when you finally launch your product, customers will literally knock down the doors to buy. Jeff will also show you how to get your customers to give you the type of specific pre-launch feedback you can use to craft your pitch and even your product design. His techniques will massively increase the chances of you launching a “winner.”

You’ll also learn:

• Why blogs are not only powerful, but essential to a product launch… and the one key factor in your blog that can help you determine the temperature of your launch
• What a horizontal sales letter is, how it gets your market into the conversation, and why people are more likely to interact and understand your launch with it than with a typical long sales letter
• How to apply Robert Cialdini’s Influence Principals to your product launch
• Why testimonials are important… and how you can use them in your launch
• The important key elements to execute on a product launch