Susan Bratton

Susan Bratton is the co-founder and CEO of Personal Life Media, Inc., a publisher of direct-to-consumer online information products. Personal Life Media Inc. is just one of eight companies she’s founded. In fact Susan is a highly-regarded digital marketing entrepreneur. She sits on the boards of a number of technology companies, and she’s a founder of two industry associations, the IAB Internet Advertising Bureau, the ADM Association of Downloadable Media, and SFBIG – the Bay Area Interactive Group.

In this interview you’ll hear the unique perspective Susan has gained as an advisor, industry luminary and entrepreneur including:

• What Susan learned as she grew a company from zero to 3,000 employees, and back to zero again. This experience gave her a unique perspective on the stages of growth a company must go through, and what leadership really looks like

• Why the over-arching theme of her success is “seeing oneself as a sales person, no matter the role”

• Renowned for being “well connected” in the media, marketing, and Web 2.0 world, Susan shares the exact steps she uses to network and build relationships with the people in her industry

• Her insights about whether an entrepreneur should “bootstrap” a new business, or work with a V.C. to get funding