Funnels 101
1. Introduction
In this video, you’ll get brief overview of funnels — what they are, how they function and why you need them in your business. More specifically you’ll get an introduction to the “Buyer’s Journey” and see how the right funnels help take your prospect through it.
In this video, we’ll dive into more detail about how your funnels work within the buyer’s journey. You’ll learn about what funnels you should run at each stage in the journey, what the purpose of each funnel should be, and how to measure your conversions for each step.
1.3 Understanding TOFU, MOFU, And BOFU
In this video, you’ll learn about the top, middle, and bottom funnel positions. You’ll learn where they fit into the buyer’s journey and what type of conversion content you should be providing at each stage.
Additional resources and checklists that complement this implementation plan.
1.5 Goals Of This Implementation Plan
2. The Optin Funnel
In this section, we’re going to examine the optin funnel, the various components that make up the optin funnel, their purpose and function, and how they interact with each other to generate subscribers.
2.2 Single Optin Funnel Visual Breakdown
2.3 Double Optin Funnel Visual Breakdown
3. The Webinar Funnel
In this section, we’re going to examine the webinar funnel, the various components that make up the webinar funnel, their purpose and function, and how they interact with each other to generate subscribers and attendees.
3.2 Webinar Funnel Visual Breakdown
4. The Sales Funnel
In this section, we’re going to examine the sales funnel, the various components that make up the sales funnel, their purpose and function, and how they interact with each other to generate sales and customers.
4.2 Sales Funnel Visual Breakdown
5. The Training Series Funnel
5.1 The Training Series Funnel
In this section, we’re going to examine the training series funnel, which is kind of a combination of the 3 other funnels we covered inside this implementation plan. You’ll learn about the various components that make up the training series funnel, their purpose and function, and how they interact with each other to generate leads, sales and customers.
5.2 The Training Series Funnel Visual Breakdown
5.3 The Training Series Funnel Recap